Sitecore experience. How to get started using it
Are you running your business on a Sitecore platform but only using it as a content management system? See how your business can benefit by engaging with your customers on a personal level.
If you want to be able to interact with your customers in real time and present them with personalized content when they need it, you can!
However, in order to get started you need to know how to use it. Pintle can guide you through the transformation. Let’s turn your solution into an interactive platform that can provide your customers with relevant content at the right time.
Prepare your solution.
Are you running an older version of Sitecore you will need to perform an upgrade. See our guide to upgrading
If your solution is not aligned with industry standards and other best practices you’ll need to do a revision of your Sitecore architecture. See our approach to Sitecore development and our Sitecore pulse service.
Start collecting data
Start collecting data on your users. Collect data from various sources like form submissions, file downloads and social networks. Basically every visitor interaction with the website can be collected and stored in the Sitecore xDB platform.
Integrate your CRM into Sitecore xDB
If you know your customers and have some data about them, it would be a great idea to implement an integration with Sitecore xDB platform and extend your data collection even further.
Personalize your content based on collected data
Of course, collecting data has its purpose, and personalization is one of the most important aspects in it. Knowing your customer data and your business model enables you to create personalization rules for your desired customer experience. Get started with personalization
Implement marketing automation flows
In most cases, your business has a number of desired goals that you want your customers to achieve. Implementation of automation flows will help you to guide your customers through and accomplish what you need from them.
Analyze collected data
Knowing interactional data and customer behaviors can reveal more spots where to improve.
Personalize even more
Furthermore, enable Sitecore xConnect mchine learning engine and implement personalization based on historical data. Predict your customer next move using that and provide the most relevant content.